Date: July 2021
London based Handmade by Tinni gets a Twitter Boost from Theo Paphitis.
A London based design brand, Handmade by Tinni, has received a business boost from Retail Entrepreneur Theo Paphitis. The weekly initiative, set up by Theo in 2010, now has over 3,000 #SBS winners and supports small businesses in the UK.
#SBS Small Business Sunday:
#SBS is one of the leading small business networks in the UK with over 3,500 active members. Each week, Theo Paphitis welcomes 6 small businesses who tweet, comment or post an image to @TheoPaphitis describing their businesses to the #SBS community.
Business and retail entrepreneur and self-confessed Shopkeeper, Theo re‐tweeted Paulomi Debnath’s message to his almost 500,000 followers and as a result, Handmade by Tinni has gained more followers and extra orders for their sustainable textile jewellery designs. They are also profiled on the #SBS website (www.theopaphitissbs.com) that is exclusive to all Small Business Sunday winners.
Paulomi Debnath said, “We’ve only been in business 2 years and I still work out of my kitchen table. It is great to have support from Theo because it’s been tough trying to raise our profile and Theo has recognised our hard work and helped spread the word about what we do to his following.”
Small business champion and Ryman Stationery, Robert Dyas and Boux Avenue Chairman, Theo Paphitis, said: “We are thrilled to welcome new #SBS members every week and highlight just how important it is to support our small businesses here in the UK. My vision is that everyone who has ever won an #SBS re-tweet from me becomes part of a friendly club; like-minded individuals who can share successes and learnings. The website will also give a valuable profile to the winners chosen and I wish Handmade by Tinni every success.”
Anyone looking for a re‐tweet from Theo should tweet him about their business on Sunday between 5 PM and 7.30 PM and include the hashtag #SBS. Six lucky businesses are re‐tweeted every Monday at 8 PM and then invited to enter their profile on the new website, attend the annual #SBS networking event and take advantage of the networking opportunities.
Theo says, “I admire people who have passion and energy. If you cannot bore your friends to death about your own small business then something is seriously wrong. I was struck by the number of business owners on Twitter who wanted to tell me about their new products and services. Small Business Sunday was born so that people have a specific time slot to tweet and can pitch their ‘sell’ directly to me. In 2022 I also opened up #SBS to businesses on Instagram and have been blown away by the depth and quality of the entrants.”